McDonald's Hockey Cards

In the early days, hockey sets were small, inexpensive and featured the cream players of each year. McDonalds reprised this tradition, contracting with the top card manufacturers to produce small classy sets that were sold for a limited time only in Canada. The cards were a loss-leader, as they were costly to produce and distribute. What the company lost on sales they gained on promotion. Many packs were bought by parents for kids, so the cards became damaged and destroyed easily, just like the small fortunes we foolishly played with and our parents disposed of in the late 1950s. As time went by, their value increased. Some collectors looked down on them because of their association with the fast-food giant. The McDonalds logo was small and unobtrusive, and the high-quality product was strictly limited. Whether your interest is nostalgia or investment, here is the information you need on the early years to help you complete your hockey sets. 15hqxx9.